CUSTOMERS AND MARKET ANALYSES
The dynamic development of markets and competition means that a company’s success is primarily based on its ability to act in the interest of its customers and its markets. To do this one has to be aware of that the “half-life” of information is constantly being shortened and that companies are often working with antiquated data sets. Only up-to-date knowledge about customers, markets and the competition will reduce uncertainty and form the basis for making good decisions. Furthermore, it has been proven that companies are in many cases “overrun” by market data. The validity of information and know-how generated is also often questionable in terms of its ability to help make decisions that are sustainable for the future.
We generate knowledge that is relevant to customers, markets and organizational matters.
The goal at IMP is to offer companies scientifically sound analysis that in turn forms the basis for decision making with the help of goal-oriented strategy development work and implementation.
The analytical concepts in place are based on the latest scientific methods and standards and deliver factually substantiated information about the expectations, needs and problems a customer may be facing, that is, knowledge about developments in the market and among competitors. With this knowledge, companies can create market and customer strategies which then improve a company’s chances of bettering its position in the market. Our years of experience and the knowledge we have been able to gather have helped us develop industry-specific concepts. In addition to contextual ideas, IMP also has its own proprietary software-based analytical tools that we use with great success in our service center.
Our analyses and services are available on an international level. In fact, for many of our customers, we provide the complete implementation (outsourcing) of their annual analysis and research activities.
ORGANIZATION AND EMPLOYEE ANALYTICS
Companies are complex social systems. If you want information about the current state of a company and its employees, the research to be done must be carried out in a systematic manner and based on well-founded concepts of analysis. This ensures that any necessary changes are transparent and that any new approaches for improvement are substantiated.
Against this backdrop, IMP has developed special approaches and analysis models. Of central importance in making our concept a reality is involving committed companies and inspiring goal-oriented engagement among employees.
The latest IMP research and our experience in consulting projects show that the competitive position of any company is determined by the commitment levels of its employees. Companies with highly motivated employees are systematically more successful because they take better advantage of the entrepreneurial potential of their personnel. This creates opportunities for systematically improving a company’s success.
Overall, IMP organizational and personnel-related analytics not only provide the basis for sound decision making, but they are also valuable instruments in mobilizing the energy and determination required for creating change.