The foundation of our team-oriented program consists of IMP's factors for success, which were established in one of the largest European management research projects as the central principles for entrepreneurial success.

The results of our management research project clearly illustrate that only very few companies are actually able to attain sustainable, above average success. Despite their differences, however, top companies all have one thing in common. On their way to uniqueness, they have developed a strategic direction that forms the business logic of the company. That logic is in turn oriented on the following principles:

TOP COMPANIES

• have top management that is never satisfied with just the successes of today
• have a command of the logic of dynamic strategy processes
• rely on a forward-thinking company culture
• are consistently ready to invest in expanding unique expertise and skills
• anticipate changes in their markets
• perform well by providing outstanding innovation

Based on these principles, IMP has developed a training program with five modules:

THE 5 MODULES FOR SUCCESS

• MODULE 1: LEADERSHIP AND CORPORATE CULTURE
  Live values, shape identity, actively create uniqueness
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• MODULE 2: EFFECTIVE STRATEGY WORK
  A coherent interplay between markets and competence
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• MODULE 3: CORE COMPETENCES
  The sails set the course, not the wind
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• MODULE 4: MARKET AND CUSTOMER ORIENTATION 
  Understand markets, excite customers and shape the future
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• MODULE 5: INNOVATION CAPABILITY
  Innovate your innovation management: The essence of the new
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